The work.

That same Christmas light business installed 750 homes every October–December — then spent the entire month of January chasing payment from over 400 of them. A full month, every year, lost to collections.

The problem wasn't collection speed. It was collection timing. I built a system that pre-collects payment, restructuring when money changes hands without changing the service itself.

67% of customers now pay before the work is done. January collections dropped from 400+ accounts to 10–15. A month of the team's time, returned every year.

We wanted to sell pest control online — but it's a genuinely hard thing to communicate and sell through a cart, and no off-the-shelf store fit how the service actually works.

So I built a custom webstore designed around our exact business — the way we sell, priced and packaged the way we serve. Not a generic e-commerce template bent to fit. A store built for the service.

We were selling pest control online before Terminix — a national brand with resources we don't have — ever made the move. A one-person operation, first to the thing the giant hadn't figured out yet.

The Christmas light business had a renewals problem: customers loved the work, but getting them re-signed for the following season was chaotic and manual, and too many quietly churned.

I built a renewal system that made coming back the easy, natural path — fitted to how seasonal customers actually think and buy, instead of hoping they'd remember to call.

86% of customers now renew year over year. In a seasonal home service business, that kind of retention is the difference between rebuilding your customer base every year and compounding it.